Digital Marketing Specialist - Marketing Industry - Belapur, Navi Mumbai

Job Description:

We are having an urgent opening for the position of Digital Marketing Specialistfor a reputed Marketing Industry at Belapur, Navi Mumbai location.

The company is a leading provider of innovative marketing solutions, specializing in lead generation and customer acquisition strategies. We leverage cutting-edge technology and Digital Marketing techniques to help businesses thrive in today's competitive landscape.we are looking  Digital Marketing Specialist with expertise in Google AdWords and lead generation

Job Description:

We are seeking a talented and experienced Digital Marketing specialist with expertise in Google AdWords and lead generation to join our team. The ideal candidate will have a passion for Digital Marketing, a deep understanding of PPC advertising, and a proven track record of driving results.

Responsibilities:

• Develop, implement, and optimize PPC advertising campaigns on Google AdWords to drive traffic, leads, and conversions.
• Conduct keyword research, ad copywriting, and ad group structuring to maximize campaign performance and ROI.
• Monitor and analyze campaign performance metrics, such as CTR, CPC, and conversion rates, and make data-driven adjustments to optimize campaigns.
• Implement A/B testing and other optimization techniques to improve campaign performance and drive continuous improvement.
• Manage budgets effectively and allocate resources to maximize return on investment.
• Stay up-to-date with industry trends and best practices in Digital Marketing and PPC advertising.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure alignment of marketing efforts and achieve business objectives.
• Provide regular reports and insights on campaign performance to stakeholders, highlighting successes, areas for improvement, and opportunities for growth.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 2-3 years of experience in Digital Marketing, with a focus on Google AdWords and PPC advertising.
• Google AdWords certification is preferred.
• Proven track record of managing successful PPC campaigns and driving lead generation for businesses.
• Strong analytical skills and the ability to interpret data and derive actionable insights.
• Excellent communication skills, both written and verbal, with the ability to effectively communicate campaign performance and recommendations to stakeholders.
• Detail-oriented with a passion for continuous learning and improvement.
• Experience with other Digital Marketing channels, such as SEO, social media, and email marketing, is a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity for professional growth and advancement in a fast-paced, dynamic environment.
• Health insurance and other employee benefits.
• Collaborative and supportive work culture with opportunities for creativity and innovation.