AddressDigital Marketing Specialist
REPORTS TO: Head of Business Development & Marketing
LOCATION: Pune (India) SALARY: To be discussed
The Opportunity
MegaNexus has led rehabilitation ICT for Justice, Healthcare and Employability for over a decade. Our platform provides educational and through-the-gate services to every prison in England & Wales, as well as third-sector charities and large and small private sector organizations.
We place the service user at the heart of the digital solution. We understand that for many individuals on a journey to social inclusion, there are often many pathways undertaken at the same time - we create the positive social outcomes for some of the most vulnerable people in society, and the digital solutions needed for those tasked with their care. The work has a genuine, tangible impact on so many people's lives.
The ideal candidate will have a proven portfolio of collateral and web design, and an understanding of lead generation within a challenging marketplace. This is a dynamic and challenging position working in a busy role with a skilled and friendly team where you will be well looked after and encouraged to learn, grow, and progress.
Key Responsibilities
- Support and manage lead generation marketing campaign to grow the company's funnel and pipeline
- Work with sales team to align growth objectives
- Update and develop our website
- Manage our social media accounts and develop social media strategies as part of lead generation campaigns
- Creation of marketing collateral across all sectors that the business operates within including sales support material
- Facilitate the development of marketing content, covering thought leadership articles, client case studies and testimonials, web content, blogs and webinars. This includes content writing as well as prompting others to write content. Work with key stakeholders inside the company (Senior Management Team, Business analysts, Product owners) to align objectives
- Coordinate with the Bid Writer to ensure the library of company standard documentation for submissions is kept relevant and updated.
PREFERED Candidate:
- Experience in a data-driven B2B environment essential
- Experience in brand awareness and lead-generation campaigns
- Proven Digital Marketing experience
- Nice to have knowledge of Google Analytics
- Demonstrable social media growth and knowledge of industry best practice.
- Excellent communication skills
- Tenacious approach to deadlines and keeping everything on track
- Ability to change and be adaptable in a fast-paced environment
- Take ownership of assigned tasks and take seriously the responsibility for delivering these tasks on time and to a high quality
- Experience of working collaboratively with teams across the business
- A positive hands-on and "yes, we can" approach
Technologies we use:
- Office 365 (incl. Teams and Sharepoint)
- Zoho CRM system
- Canva
- Hootsuite
- Google Analytics
- Tenderlake (bid scrapping portal)
Job Type: Full-time
Salary: ₹70,000.00 - ₹90,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Monday to Friday
Work Location: In person
