Address- Navi-mumbai
Job Description:
We are having an urgent opening for the position of Digital Marketing Specialistfor a reputedMarketing Industry at Belapur, Navi Mumbai location.
The company is a leading provider of innovative marketing solutions, specializing in lead generation and customer acquisition strategies. We leverage cutting-edge technology and Digital Marketing techniques to help businesses thrive in today's competitive landscape.we are looking Digital Marketing Specialist with expertise in Google AdWords and lead generation
Job Description:
We are seeking a talented and experienced Digital Marketing specialist with expertise in Google AdWords and lead generation to join our team. The ideal candidate will have a passion for Digital Marketing, a deep understanding of PPC advertising, and a proven track record of driving results.
Responsibilities:
- Develop, implement, and optimize PPC advertising campaigns on Google AdWords to drive traffic, leads, and conversions.
- Conduct keyword research, ad copywriting, and ad group structuring to maximize campaign performance and ROI.
- Monitor and analyze campaign performance metrics, such as CTR, CPC, and conversion rates, and make data-driven adjustments to optimize campaigns.
- Implement A/B testing and other optimization techniques to improve campaign performance and drive continuous improvement.
- Manage budgets effectively and allocate resources to maximize return on investment.
- Stay up-to-date with industry trends and best practices in Digital Marketing and PPC advertising.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure alignment of marketing efforts and achieve business objectives.
- Provide regular reports and insights on campaign performance to stakeholders, highlighting successes, areas for improvement, and opportunities for growth.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 2-3 years of experience in Digital Marketing, with a focus on Google AdWords and PPC advertising.
- Google AdWords certification is preferred.
- Proven track record of managing successful PPC campaigns and driving lead generation for businesses.
- Strong analytical skills and the ability to interpret data and derive actionable insights.
- Excellent communication skills, both written and verbal, with the ability to effectively communicate campaign performance and recommendations to stakeholders.
- Detail-oriented with a passion for continuous learning and improvement.
- Experience with other Digital Marketing channels, such as SEO, social media, and email marketing, is a plus.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunity for professional growth and advancement in a fast-paced, dynamic environment.
- Health insurance and other employee benefits.
- Collaborative and supportive work culture with opportunities for creativity and innovation.
Key Skills :
- Google Adwords
- Lead Generation
Company Profile
The Organization is one of India's leading diversified Information Technology Services, consulting and Business Solutions Group. They offer a large range of products and services spanning across all industry segments. The have started its operations with Bulk SMS Services in 2009. In order to excel in the chosen field and keep our head up in the ever competitive market and new innovative trends and technologies, and expanded their business scope into E-mail - and Mobile Application Development. They help businesses by applying an integrated, data-driven approach to online -: from local SEO services, SMS - to full-fledged website and software development, digital - strategies.
