Digital Marketing Manager

Company Overview

Socio Influencer is the leading influencer marketing firm connecting top brands with passionate socially-engaged audiences through social media influencers. We build campaigns for top brands to engage with their target audiences on various social media channels. Our campaigns drive brand awareness, engagement, and product sales. With a network of thousands of publishers in the fashion, lifestyle, travel, and technology industries, we have a huge reach of audience.

Job Overview

We are seeking a highly skilled Digital Marketing Manager to join our team at Socio Influencer. As a Digital Marketing Manager, you will be responsible for developing and implementing Digital Marketing strategies to drive brand awareness, engagement, and product sales. This is a full-time position based in South Delhi, Delhi, India.

Qualifications and Skills

• Proven experience in managing Digital Marketing campaigns
• Strong knowledge of Digital Marketing strategies and best practices
• Excellent understanding of social media platforms and their advertising capabilities
• Proficiency in web content writing and strong communication skills
• Experience with ad serving platforms and Digital Marketing tools
• Ability to analyze data and make data-driven decisions
• Creativity and ability to think outside the box
• Strong project management skills and ability to manage multiple projects simultaneously
• Bachelor's degree in marketing, business, or a related field

Roles and Responsibilities

• Develop and execute Digital Marketing strategies to increase brand visibility and drive traffic to our website
• Manage and optimize paid advertising campaigns on social media platforms
• Create engaging and shareable content for social media channels
• Monitor and analyze the performance of Digital Marketing campaigns and make data-driven decisions to optimize results
• Identify new Digital Marketing opportunities and stay up-to-date with industry trends and best practices
• Collaborate with cross-functional teams, including creative and content teams, to develop and execute integrated marketing campaigns
• Track and report on key Digital Marketing metrics, such as website traffic, engagement, and conversion rates
• Stay current with Digital Marketing advancements and emerging technologies
• Manage the Digital Marketing budget and allocate resources effectively