Address· Devising strategies to drive online traffic to the company website.
· Tracking conversion rates and making improvements to the website.
· Developing and managing Digital Marketing campaigns
· Utilizing a range of techniques including paid search, SEO and PPC.
· Overseeing the social media strategy for the company.
· Managing online brand and product campaigns to raise brand awareness.
· Managing the redesign of the company website.
· Improving the usability, design, content and conversion of the company website
· Responsibility for planning and budgetary control of all Digital Marketing
· Evaluating customer research, market conditions and competitor data.
· Review new technologies and keep the company at the forefront of developments in Digital Marketing.·
(Ref:www.freshersworld.com,freshersworld)
