Roles and Responsibilities
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI
Optimise copy and landing pages for search engine marketing
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Research and implement search engine optimisation recommendations
Conduct competitor research and analysis for finding opportunities in keywords
Work with the development team to ensure SEO best practices
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Monitoring, Contributing and improvement of common Off-Page metrics
Develop and implement link building strategy
Prepare or optimise Titles, Descriptions, Image, Internal Linking, Content Optimisation, Sitemap & Robots Update.
Regularly perform detailed back-link analysis and identify opportunities from relevant websites