Digital Marketing Executive

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of Digital Marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Requirements:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of Digital Marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Job Type: Full-time

Schedule:

• Night shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Ability to Commute:

• Guntur, Andhra Pradesh (Required)

Ability to Relocate:

• Guntur, Andhra Pradesh: Relocate before starting work (Required)

Work Location: In person