Digital Marketing & Content Platform Developer

HIR ING

Job Skills

Adobe AEM Analytics, Adobe AEM, Content Management

Description

Job Description:
· 3-5 years of relevant experience in Web Analytics.
· Experience in web analytics tools, such as Adobe Analytics and GoogleAnalytics.
· Experience in tracking implementation using GTM and DTM (tag managementtools)
· Experience in mobile app analytics implementation
· Understanding of latest trends and tools in digital analytics
· Ability to understand business requirements, translate them to technicalspecifications and
create proper documentation
· Exposure to large travel & e-commerce platforms web analytics data
· Knowledge of third party pixel implementation
· Effective communication skills as the role demands interactions withstakeholders across
business verticals.
· Ability to understand and analyse business KPIs.
· Knowledge of customer attribute data to deliver robust insights on customerbehaviour