AddressContent & Creation Lead- Beauty Care
Required Skills: Storyboarding, Influencer Marketing Content Specialist, Content Strategy, Content production management
CTC upto 24lpa
Description:
Position Overview: We are seeking a visionary and seasoned professional to lead our content and creative team as a Content & Creative Lead - Content Strategist. In this pivotal role, you will spearhead the development and execution of innovative content strategies across various platforms, with a primary focus on Instagram Content. Your expertise will drive the creation of compelling and user-generated content (UGC) for our advertising campaigns, ensuring alignment with brand objectives and maximizing engagement metrics.
USPs: Influencer Marketing Content Specialist (Creating Viral campaigns which are UGC focussed Content Marketing through celebs (script & video treatment) Performance Marketing Creatives (Video first) UGC & Organic Content
Key Responsibilities:
Content Strategy and Development:
- How to ensure Influencer, Celebrity, scripts and content is most authentic
- Deciding the product strategy with keeping content at the core
- Develop and oversee the implementation of comprehensive content strategies to drive brand awareness, engagement, and conversions on Instagram (Regards to Influencer Marketing)
- Lead the conceptualization and execution of creative ad concepts, leveraging UGC-driven content to showcase our products effectively.
- Foster a culture of creativity and innovation within the team, continuously generating fresh ideas and concepts to elevate our content offerings
Content Production Management:
- Provide guidance and direction in all aspects of content production, from ideation to postproduction, ensuring high-quality deliverables that resonate with our target audience.
- Supervise the planning and organization of production schedules, including location scouting, script development, and casting.
- Oversee post-production processes, including editing, color correction, and visual effects, to maintain brand consistency and excellence in output
Technical Expertise and Quality Control:
- Demonstrate proficiency in content creation tools and techniques, with a strong understanding of iPhone photography and lighting principles.
- Enforce quality control measures to uphold the brand's visual identity and messaging across all content outputs, providing constructive feedback on post-production edits.
- Continuously optimize content production processes to enhance efficiency and output quality, staying abreast of industry trends and best practices
Collaboration and Brand Alignment:
- Collaborate closely with cross-functional teams, including marketing, design, and product, to ensure alignment of content strategies with overarching brand objectives and messaging.
- Develop and maintain brand guidelines for visual content, fostering consistency and coherence in brand representation across all touchpoints.
Additional Requirements:
- Proficient in handling cameras and producing short reels, demonstrating creativity and proficiency in visual storytelling techniques.
