Address- Campaign Creation - Create and build campaigns from the ground up, including account set-up, campaign planning/organization, and ad copywriting. Perform competitive analysis, research keywords, and analyze clients' demographic data. Analyze and evaluate findings and make decisions on what campaign types and structures will be most effective to meet our goals.
- Reporting & Analysis - Regularly analyze possible courses of action.
- Campaign Management & Optimization - Manage campaigns to ensure that they continually improve over time. Regularly test, evaluate, and optimize bids, keywords, ad copy, ad creative, and landing pages to improve campaign performance.
- Campaign Optimization - Manage advertising budgets, conduct performance analysis, and proactively adjust campaigns to ensure client deliverables are met and, when possible, exceeded.
- Manage Advertising Budget - Manage monthly advertising budgets and make decisions about the best use of media dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend.
- Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.
- Develop and execute the brand's overall Digital Marketing strategy for reaching programmatic and strategic goals.
- Plan and implement Digital Marketing campaigns in conjunction with the Paid Marketing Specialist.
- Oversee and help with the creation of manage paid digital advertising campaigns.
- Provide guidance for a regionalized marketing strategy.
- Develop and oversee the annual marketing budget.
- Demonstrable skillset in Digital Marketing, including web, paid advertising, content marketing, branding, copywriting, and graphic design.
- Knowledge of and experience with marketing analytics tools across digital platforms for 5 or more years.
- Creativity and willingness to test new channels and tactics for reaching target personas.
- Ability to speak to a variety of audiences in a relevant and approachable way while maintaining consistent brand messaging.
- Strong project management skills and ability to collaborate across teams to reach shared goals.
- Learning mindset and an interest in maintaining an understanding of the competitive landscape, trends, and best practices.
- A data-informed approach and a commitment to delivering results.
