AddressCampaign Manager-Remarketing-BFSI
Key Responsibilities:
- Runs the marketing technology platform and sets up campaigns to drive Re - engagement among the acquired leads.
- Runs the martech platform across multiple LOB's Digital and Assisted
- Execute tests/enablers planned for the sprint demonstrating success and failure metrics
- Identify test scale ups/ iterations based on performance
- Plan and revise inventory wise tests and creatives backlog on a timely basis
- Collaborating with cross-functional teams such as digital marketing, analytics, and sales to align remarketing efforts with broader marketing and business objectives.
