AddressAbout the Program
Who are we solving for?
- women farmers from landless, marginal and small landholders
- with an average family size of 5-6 members
- who have unpredictable wage labor
- male members migrate for livelihood opportunities
What are we solving for?
Infrastructure (Land & assets, Information & Technology)
- Standardization of rearing practices
Forward & backward linkages for farmers
Collectivisation of efforts through community institutions (SHGs)
Organized production
What are some of the principles/ approaches we use?
First principles thinking
Hands on approach.
Human centered design (thoughtful, action oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach)
Systems thinking (analytical, stakeholder oriented and holistic)
Strategic planning (result oriented, logical & coherent with clearly defined outcomes, grounded on the current realities)
What will you do?
Develop and implement a Trade Marketing Strategy to achieve Poultry Meat Sales targets in the planned geography.
Has 4-6 years of work experience.
Craft the marketing mix for the Indian market, including positioning and product packaging.
Execute demand estimation, enhance BTL activations, and establish partnerships with market associations.
Create a monthly forecasting model, design training modules for the market development team, and manage the marketing budget.
Co-own product sales targets with the market development manager, measure brand performance, and monitor competitor activities.
Conduct pre and post-promotion analysis, and plan visibility drives, rural sales activations, samplings, loyalty programs, and distribution drives.
As a product manager in our 0-1 program, you'll have the exciting opportunity to design a roadmap for the end consumer market for Premium Poultry Meat and Eggs. This involves a comprehensive journey—from forecasting demand to devising strategies aimed at dominating the premium consumer market. You will take ownership of implementing these strategies, essentially overseeing the entire process from end to end, including the design and execution of trade marketing initiatives and the development of a strong brand presence.
We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
