AddressJOB DESCRIPTION
Required Experience: 2+ yrs. work experience as a social media & customer engagement executive in a media agency or real estate. Other industry experience is also welcome
Education Qualification: Degree in marketing, communication studies, journalism, creative writing, or similar
Attributes:
- Strong Verbal and Written Communication Skills.
- Expert knowledge and hands on experience in handling all leading social media sites (LinkedIn, Facebook, Instagram, Twitter, YouTube), including their algorithms. Understanding of any other social platform is a plus. Fair bit of knowledge in social media trends.
- Brand Marketing Experience, Proofreading and Editing Skills.
- Understanding of vernacular content is a plus (Tamil, Kannada, Bengali, etc.)
- Hands on experience on Photoshop or online editing tools, is a plus.
- Willingness to work occasionally on holidays/ weekends, especially during a launch to capture the buzz from event/ project sites (compensatory weekday offs guaranteed).
- An outstanding writer with a passion for storytelling and finding compelling story ideas from virtually anywhere.
- An impressive, measurable track-record of using PR and social media to proactively generate social / news coverage and discussions that speak to your target audience.
- Curious and constantly seek for creativity.
- Team player with the ability to handle pressure.
- Proven ability to thrive in a self-driven, fast-paced environment with multiple stakeholders, changing priorities and minimal direction.
Desired Skills:
- Content Writing:
Flexible and engaging writing style for customer engagement - bulk emailer/ SMS/ WhatsApp. Main focus on transactional / event triggered corporate communication.
Writing content for in-house newsletter & other ad-hoc requirements. Also make sure timely publishing quarterly internal newsletters.
Reviewing / Writing Blogs for website and projects.
Handle brand, employee engagement & thought leadership content on the brand handles and that of key leaders. Also publish/ handle coverage of in-house company events, PR coverages, etc. and publish on social.
Content for special activities upon request – which may include and not limited to corporate communications emailer, scripts and radio jingles, etc.
Drive periodical posts & contests.
Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. Ability to create authoritative and persuasive texts for social posts, videos, stories, etc. that are sharp, memorable, and effective at prompting readers to take action.
- Online Reputation Management (ORM):
Overlook the responses to customers and pitch in where required.
Liaising with the agency or in-house Customer Experience Management (CXM) team, and sharing apt responses, if & when required
Responding to Google Reviews, if & when required
Keeping a check on the Complaint Tracker and the ORM report from agency & in-house.
- Collaborate/ coordinate with in-house design team for topical/ festive greetings for key leader(s) to publish on social handle.
- Liaising with the agencies & inter departments for smooth functioning and timely posting / scheduling with quality content.
- Visit project & event sites atleast once a month and especially during launches / mega campaigns, and make sure required social coverage & mileage from the venue is given (by capturing testimonials, walk-in pictures, creating urgency, etc). Content format – feed posts, stories, live streaming, etc.
- Speaking to customers on zoom or at project sites for taking the video byte for testimonials, as & when required.
