AddressJob Summary: The Assistant Manager - Sales and Marketing plays a pivotal role in shaping the company's image, driving sales, and fostering long-term customer relationships, ultimately contributing significantly to the organization's growth and success
Key Responsibilities:
- Developing Sales and Marketing Strategies:
- Market Analysis: Conducting market research to understand customer needs, preferences, and trends.
- Strategic Planning: Developing comprehensive sales and marketing strategies aligned with the company's objectives and market demands.
2.Setting Sales Targets and Goals:
- Target Setting: Establishing clear sales targets, both individual and team goals, in collaboration with the senior management.
- Forecasting: Predicting future sales trends and planning accordingly to meet sales targets.
3. Client Relationship Management:
- Customer Engagement: Building and maintaining relationships with clients, understanding their requirements, and addressing their concerns.
- Customer Retention: Implementing strategies to retain existing clients through excellent service, relationship building, and understanding client needs.
4.Product Knowledge and Presentation:
- Product Understanding: Having an in-depth knowledge of the company's products or services to effectively promote them.
- Sales Presentations: Delivering compelling sales presentations and demonstrations to potential clients.
5.Team Leadership and Training:
- Team Management: Leading and motivating the sales and marketing teams to achieve targets and foster a positive work environment.
- Training and Development: Providing continuous training to the team members to enhance their skills and product knowledge
6.Sales Monitoring and Analysis:
- Sales Tracking: Monitoring sales activities, analyzing sales data, and evaluating the effectiveness of sales strategies.
- Data Analysis: Using data-driven insights to make informed decisions, optimize sales approaches, and identify areas for improvement.
7.Marketing and Promotions:
- Marketing Campaigns: Developing and overseeing marketing campaigns, including online marketing, advertising, events, and promotions.
- Brand Building: Enhancing brand awareness through strategic marketing initiatives and innovative promotional activities.
8.Budgeting and Resource Allocation:
- Budget Management: Managing the sales and marketing budget effectively, allocating resources to different campaigns and strategies.
- ROI Analysis: Analyzing the return on investment (ROI) of marketing initiatives and adjusting strategies based on performance.
9.Collaboration and Communication:
- Interdepartmental Collaboration: Collaborating with other departments like product development and customer service to ensure seamless customer experiences.
- Reporting: Providing regular reports to senior management, detailing sales achievements, market trends, and upcoming strategies.
10.Market Expansion and Business Development:
- New Market Exploration: Identifying and exploring new markets, understanding their dynamics, and planning market entry strategies.
- Business Partnerships: Establishing partnerships and collaborations to expand the company's reach and enhance its market presence.
The Key Performance Indicators (KPIs) for this role shall be:
- Achieve and exceed monthly, quarterly, and annual sales revenue targets.
- Increase the company's market share in targeted regions and industries.
- Maintain high levels of customer satisfaction and retention.
- Improve the accuracy of sales forecasts.
- Increase client engagement through regular interactions and feedback.
- Ensure the sales team possesses comprehensive product knowledge.
- Improve team performance through continuous training and development.
- Achieve a positive return on investment for marketing campaigns.
- Successfully enter and establish the company in new markets.
- Number of new partnerships formed, their impact on business, and the value generated from partnerships
Desired Candidate Profile
Education and Certifications:
q Bachelor's degree in Business Administration or MBA, Marketing, or a related field.
q Additional technical qualifications in mechanical are a plus.
Experience:
q Minimum 4-6 years of experience in sales and marketing roles.
q Relevant experience within the manufacturing company.
q Previous technical sales experience in engineering manufacturing environment.
q Proven track record of achieving sales targets and driving revenue growth.
Technical / Functional Expertise & other competencies:
q In-depth knowledge of casting processes, materials, and industry standards.
q Proficient in sales and marketing techniques, including digital marketing and social media.
q Strong analytical and problem-solving skills.
q Excellent communication and negotiation skills.
- Proven track record of achieving and exceeding sales targets and driving revenue growth.
- Proficiency in CRM software, MS Office Suite, and digital marketing tools.
- Strong leadership abilities with experience in managing and motivating a high-performing sales team
Ptc Industries Limited is looking for .
Education : Any Graduate / Post Graduate
