The candidate should be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Job description
- Minimum 5 years of solid experience in managing SEO for the reputed B2C brands.
- Minimum 3 years of in-depth experience in YouTube & Amazon SEO
- Should be expert in Competition research, On-page and Off-page SEO
- Solid experience in bringing high volume keywords on the first page of Google
- Working experience with a digital marketing agency is preferred.
- In-depth understanding of digital marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmasters, & WebTrends)
- Working knowledge of HTML, CSS, WordPress and JavaScript development and constraints
- Knowledge of ranking factors and Search Engine algorithms
- Up-to-date with the latest trends and best practices in SEO
Responsibilities & Duties
- Ensure that the SEO strategy is implemented accordingly to drive website traffic, conversions, and revenue
- Managing YouTube SEO
- Develop and implement organic search campaigns, including content ideation and planning, content development in all languages, video production, content seeding and reporting
- Optimize copy and landing pages for Search Engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement on-page and off-page SEO recommendations
- Research and analyze competitors SEO strategy
- Create detailed reports on SEO performance
- Develop and implement link building strategy
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Track, report, and analyze website analytics
- Work with the team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and other teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Types
- Full-time, Permanent
Location of Work
- Bangalore: However, due to Covid-19, this role is currently a remote ‘Work from Home’ role.
Number of Openings
- 2