Address- Increase of qualified website traffic to portal.
- Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
- Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
- Display Advertising Campaigns – Manage relationship with display media agency, optimize and analyses campaign ROI
Content Management and Commercial Animation
- Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travelers.
- Tactical Campaigns
- Increase incremental revenue over need periods.
- Manage with key project team the implementation of tactical campaigns eg: Super Sale
- Manage relationship and key co-operative projects with tourism organisations / partners
E Communication
- Email Marketing
- Coordination of the hotel content for E Communication.
- To ensure consistency of message and offers that are revenue generating and meeting objectives.
- Using in-depth analysis of email marketing results to increase ROI.
- To proactively increase email database records from residence.
OLTA Marketing Support
- Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
- Co-manage advertising campaigns.
- Reporting and Analysis
- Manage KPI’s to constantly improve website performance.
- Provide monthly reports to General Manager & Director of Sales & Marketing
- Support & Training to hotels using the E Commerce toolkit as the key reference guide.
