Account-Based Marketing Manager

At Keka, we're more than just an HR tech platform; we're a belief system that prioritizes

people. Founded by Vijay Yalamanchilli in 2015, Keka is on a mission to create excellent

employee experiences. We strive to shun clunky interfaces and offer simple software

solutions that enable HR teams to focus more on people than processes.

As an ABM Manager at Keka, you will be an essential part of a team that believes in the

3Es of marketing - Engagement, Enrichment, and Empowerment. Our marketing practices

are infused with empathy and a focus on the mind, heart, social, spiritual, and

environmental factors. We prioritize integrity, carry our tools of innovation everywhere, and

hustle hard with heart.

As we strongly believe in 'HR is our B.A.E (Before Anyone Else)', you'll play a critical role in

driving strategic growth in our India and UAE markets, focusing on creating a robust

customer experience.

Key Responsibilities:

1. Develop and execute tailored account-based marketing campaigns to drive engagement

and increase sales pipeline in the India and UAE markets.

2. Collaborate with sales teams to identify key prospects and define and implement

strategic plans to reach these accounts.

3. Use advanced data analytics to segment key accounts and develop personalised

marketing strategies.

4. Manage marketing budgets effectively, ensuring a good return on investment.

5. Track, measure, and report campaign performance and assess against goals (ROI and

KPIs).

6. Liaise with internal stakeholders, external partners, and vendors to execute marketing

campaigns.

7. Stay abreast with ABM trends and potential new channels and strategies to keep us

ahead, including updates to social media marketing, digital marketing, and inbound

marketing.

Qualifications:

1. 3-5 years of experience in ABM or B2B marketing, with a focus on India and UAE

markets.

2. Proven experience with CRM, marketing automation tools, and ABM platforms.

3. Excellent grasp of social media and website metrics and best practices.

4. Proficiency in managing complex projects and multi-tasking.

5. Exceptional communication and presentation skills.

6. Proficiency in English and, ideally, a good understanding of regional languages (Hindi,

Arabic).

At Keka, we practice a culture of "Don't be a cry baby", where we encourage everyone to

take up challenges and grow. We stand by "leaving no one behind" and believe in "pursuit

of leadership". Our ethos is rooted in "tribal leadership", which means we value everyone's

contribution and foster a spirit of unity and camaraderie.

From the first day, we expect you to "act like a pro" and bring your best to the table. We

champion the idea of being a "critic at work but lit at life", balancing professionalism with a

vibrant zest for life.

If you resonate with our values and are excited about the role, we would love to hear from

you. Apply now and join us in redefining the HR landscape.

Watch this video to know more about the team

A Pitch To All The Marketers - YouTube