AddressPosition Title : Brand Head
Location : Mumbai
Reports to : Chief Marketing Officer
Reportees: 2
Qualifications:
- Min 10-14 years of experience in Marketing in FMCG, Consumer Goods, Fashion
- Demonstrated experience as a full-stack marketer, possessing a comprehensive understanding of both traditional and digital marketing disciplines
- A strong portfolio showcasing the development and execution of innovative brand positioning and promotion strategies that transcended traditional approaches
- Keen understanding of the nuances of premium branding
- MBA in Sales & Marketing, preferably from a premium B School
Key Job Responsibilities:
- Act as a strategic architect, leading the development and execution of the long-term brand strategy aligned with the company's overall business objectives.
- Drive the category end to end as a revenue and contribution margin deliverable. Develop and execute annual category plans with a view to deliver on targets
- Leverage full-stack marketing expertise to conduct in-depth market research and competitive analysis, identifying both potential opportunities and threats in the premium industry landscape.
- Cultivate a deep understanding of the target audience, including their evolving needs, preferences, and buying behaviours. This includes staying ahead of the curve on consumer trends.
- Track consumer insights and industry trends to deliver a winning product and marketing mix.
- Assimilate knowledge about market and consumer through self-initiated and/or external market research, direct field and net based feedback to prepare market penetration strategies for the category. Proactively seek consumer and trade insights on own products and competition.
- Identify new product idea opportunities based on market/consumer understanding and need gaps and initiate product development briefs.
- Craft a compelling brand narrative and messaging that resonates deeply with the target audience and disrupts the competitive landscape.
- Conceive and implement innovative marketing campaigns that leverage the full marketing funnel, driving brand awareness, engagement, and significant sales growth.
- Drive pricing decisions for existing and new SKUs/products. Review SKU wise category's effectiveness on a monthly basis, suggest and provide inputs to improve the same; conduct ABC analysis to delete underperforming SKUs.
- Track brand and product line performance in market and initiate corrective actions as required to correct anomalies.
- Manage inventory effectively to balance avails and demands so as to deliver agreed obsolescence controls.
- Plan, execute and measure marketing strategies, promotions and annual plans for a customer or specific channels to drive sales.
- Supervise category performance and metrics and serve as feedback loop from sales and customers to resolve efficiency of initiatives and include promotional efficacy to improve return on investment.
- Evaluate and modify promotion or campaigns and GTM programs.
- Cultivate a data-driven approach, meticulously monitoring and analysing brand performance metrics to measure the success of marketing initiatives and identify areas for continuous improvement.
