AddressTraffic Manager (Marketing Automation) Bangalore - 3+ Years
Our client is hiring for a Traffic Manager in Marketing Automation with at least 3+ years of experience in project management and at least 1 year of experience in marketing projects.
Location - Bangalore
Your Future Employer One of the leading MNC in insurance and risk management.
Responsibilities :
- Assisting in the management of Marketing Automation project intake: including multiple division's journey/nurture programs, triggered/drip email programs, targeted emails/invitations, lead generation programs, as well as our customer acquisition and retention.
- Advising and guiding divisional marketing requestors of best practices with regard to Marketing Automation capabilities, testing and projected results, especially as it pertains to submitting their project
- Serve as Subject Matter expert on Marketing Automation best practices including database management, targeting/segmenting, email deliverability, campaign automation/flow and data integrity
- Building and maintaining Marketing Automation request forms and ensure smooth hand-off between divisional project requester and Marketing Automation team
- Troubleshooting any issues pertaining to Marketing Automation request, communicating with both the requester and Marketing Automation team to identify resolution and path forward to project completion
- Serve as quality assurance to ensure brand compliance across email and landing page assets as well as campaign/journey management
- Following Marketing Automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error
Requirements :
- 3+ years of project management experience with a minimum of 1-year experience managing marketing projects
- Should be familiar with Salesforce Marketing Cloud, however familiarity with other solutions such as Marketo, Eloqua, HubSpot or Salesforce Pardot is acceptable
- Experienced in using a CRM system (e.g. Salesforce)
- Excellent project management and communication skills: written, verbal, and presentation
- Degree required or equivalent combination of experience and education
What is in it for you :
1. Amazing opportunities for career progression.
2. A stimulating working environment with equal employment opportunities.
3. Diverse work atmosphere.
