AddressAssistant Marketing Automation Traffic Manager
Overview: We need of an Assistant Marketing Automation Traffic Manager to support management of Workfront requests; review requests coming in for the MA team, communicate with business to gather missing items from requests and/or reset expectations on SLAs if request falls outside of scope the team can handle, assign tasks appropriately.
Mandatory Skills required:
- 4+ Years in Marketing Automation tool like - Sales force Marketing cloud, Paradot, Hubspot, Marketo tools (Anyone tool knowledge)
- Any Project Management Tool Exp (JIRA, Workfront, Asana, Zoho)
- Project Coordination/Management exp.
- Assigning task to Email Marketing Team
- Excellent Communication Skills
- Must have handled for Email Marketing team
The successful candidate will.-
- Assist in the management of Marketing Automation project intake: including multiple division's journey/nurture programs, triggered/drip email programs, targeted emails/invitations, lead generation programs, as well as our customer acquisition and retention efforts
- Advise and guide divisional marketing requestors of best practices with regard to Marketing Automation capabilities, testing and projected results, especially as it pertains to submitting their project
- Serve as Subject Matter expert on Marketing Automation best practices including database management, targeting/segmenting, email deliverability, campaign automation/flow and data integrity
- Build and maintain Marketing Automation request forms and ensure smooth hand-off between divisional project requester and Marketing Automation team
- Troubleshoot any issues pertaining to Marketing Automation request, communicating with both the requester and Marketing Automation team to identify resolution and path forward to project completion
- Serve as quality assurance to ensure brand compliance across email and landing page assets as well as campaign/journey management
- Follow Marketing Automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error
- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
