AddressJD - Marketing Strategist (Content, Brand, and more)
About SwitchOn: SwitchOn helps precision manufacturing Industries drastically reduce their manufacturing defects through the use of a one-of-a-kind field-trainable AI system. Automotive and CPG companies globally employ 25%+ of their workforce on inspecting product quality and yet face 500+ customer complaints per year per site leading to $120M+ in losses. We help companies such as Unilever, P&G, Diageo, ITC, SKF, Bosch, and others drastically reduce that! SwitchOn for more information.
About the Role: We are building edge AI-powered solutions to deliver Quality insights to Manufacturing shop floors. While we have established a strong product/market fit with customer referrals, and insider sales we are looking to build our digital presence and ensure that we are top-of-mind of our enterprise customers, so that we can create top-of-funnel. We want to work with amazing people, who can both strategize on marketing a digital AI product to legacy manufacturing industries as well as roll up their sleeves and execute the strategies to ensure that our reach is maximized and work with the Sales team to ultimately impact top-line revenue.
What will you be doing on a day-to-day basis?
Working with the Co-Founder to strategize different Marketing strategies including Content, SEO, Performance, Brand, and others. Ownership of the content of the website including Hero Page, Product Page, Case Studies, and others to make it an effective funnel. Ownership of the Marketing team, and marketing budget to generate top-of-funnel for the Sales teams through different channels such as LinkedIn(Twitter, Instagram, etc.) Work closely with the head of Sales to strategize the different marketing strategies and review their effectiveness on a weekly basis. Strategize with the Pre-Sales team and create Email Marketing content/templates for them with the understanding of what would work best for our target segment. Strategize with the Sales team/Design team and create content for Expo/Tradeshows/booths. Experience with Enterprise AI content, Content Illustrators, Sales Funnel Management, and Lead Qualification.
Requirements Should have 3-5 years of experience in Marketing at enterprise B2B Companies.(Brownie points for any work in Manufacturing/Machine Vision). Should have 1-3 yrs experience working in early-stage startups. Experience with tools such as Zoho, WordPress, and LinkedIn Sales Navigator, SEMRush, others.
Why join us?- Be a part of an exciting growth-stage startup, which has recently raised Series-A from some of the best global deep tech investors in Singapore/India. Pi Ventures, Axilor, Chennai Angels, and others. Possibility to outgrow peers into leadership/lead roles.
Location - Bangalore - Work from Office
