AddressAbout Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkle.com.
Job Description
Job Description:
The Bidding and Vendor Mgmt. IC is responsible for all aspects of the proposal delivery process including RFP analysis, kick-off, initial response, refinement, and final proposal submission. The ideal candidate will possess excellent business writing, project management skills, with experience in Sampling, Research Ops, and Vendor Management in Market Research, and related domain.
Must have: 2 to 3 years of experience
- B2B Experience: Client Interaction, Business Interaction, Stakeholder Management
- Bid Preparation: Research, analyse, and interpret bid requirements, including RFPs (Request for Proposals), RFQs (Request for Quotations), and RFIs (Request for Information). Prepare comprehensive bid documents that address client needs, specifications, and objectives.
- Proposal Writing: Develop well-written, persuasive proposals that highlight the company's capabilities, expertise, and unique selling points. Clearly articulate the value proposition and benefits to potential clients.
- Pricing and Cost Analysis: Collaborate with the service line heads to determine accurate cost estimates, pricing strategies, and profit margins. Conduct cost analysis and evaluate pricing models to ensure competitiveness while maintaining profitability.
- Bid Strategy and Planning: Collaborate with the sales and executive teams to develop effective bid strategies, including identifying key win themes, competitive differentiation, and overall positioning. Ensure alignment with company goals and objectives.
- Coordination and Collaboration: Work closely with cross-functional teams, including sales, marketing and operations, to gather relevant information, ensure accuracy, and incorporate input from subject matter experts into bid documents.
- Risk Assessment: Conduct risk assessments for each bid, identifying potential challenges, mitigation strategies, and contingency plans. Evaluate legal and contractual requirements to minimize risks and ensure compliance.
- Competitive Analysis: Conduct thorough market and competitor research to understand industry trends, competitor strategies, and potential opportunities. Leverage this knowledge to develop compelling bids that differentiate the company from competitors.
- Bid Presentation: Participate in bid presentations and meetings with clients, as needed. Clearly communicate the value proposition and respond to client inquiries effectively.
- Documentation and Record-Keeping: Maintain accurate records of bids, proposals, and related documentation. Track and analyse bidding outcomes, including wins, losses, and lessons learned, to continuously improve the bidding process.
- Continuous Improvement: Stay updated on industry best practices, bidding trends, and regulatory changes. Implement process improvements to enhance efficiency and effectiveness in the bidding process.
Good to have:
- Experience in various facets of Research Ops including Research Analyst, Survey programming, Data processing, Project Management, Open end Coding, Report writing services.
