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Qualifications and Skills
- 1-3 years of experience in Social Media management
- Strong knowledge of Social Media platforms and their respective best practices
- Excellent written and verbal communication skills
- Experience with data analysis and reporting
- Proficient in Microsoft Excel, PowerPoint, and Outlook
- Creative thinking and problem-solving abilities
- Detail-oriented with strong organizational skills
- Ability to work effectively in a fast-paced environment
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Familiarity with digital content creation and editing tools
- Strong understanding of Social Media strategy and content planning
- Ability to work independently and as part of a team
- Experience with Social Media advertising and campaign management is a plus
Roles and Responsibilities
- Develop and execute Social Media strategies to increase brand visibility and engagement
- Create and manage Social Media content calendar, including writing and curating engaging and relevant posts
- Monitor and analyze Social Media performance and provide regular reports
- Collaborate with cross-functional teams to ensure Social Media strategies align with overall marketing goals
- Stay up-to-date with the latest Social Media trends, tools, and best practices
- Engage with Social Media followers and respond to their inquiries and comments in a timely manner
- Monitor and manage online reviews and reputation management
- Manage Social Media advertising campaigns and budgets
- Identify and engage with influencers and brand advocates
- Track and analyze Social Media metrics and provide insights for improvement