AddressKey Responsibilities:
- Planning and executing the regular Social Media presence of the brand.
- Create location-wise content and go-to-market Social Media launch strategies for new centres. Analyzing influencer data, and optimising campaigns to reduce cost per view & cost per engagement.
- Owning, building & managing the Social Media budgets across all regions and platforms.
- Implement new trends, and integrate available generative AI tools for better reel/short views and engagement rates.
- Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
- Managing agency relationships and aligning multiple agency teams based in different locations.
- Maintain & verify billing, agreements & other administrative tasks on Social Media & influencer activities.
Ideal Candidate Profile:
- 5-7 years of hands-on experience in Social Media & influencer marketing, preferred in luxury, hospitality, lifestyle, health care, insurance, banking or other brands targeting millennials (not Gen Z).
- Keen knowledge of how to get reel views, engagement and growing communities on Instagram, X (formerly Twitter), LinkedIn etc.
- Managed and worked with agency teams.
- A profound understanding of Social Media platforms, current trends, and industry best practices
- A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content
- Has diverse interests, lived across multiple cities and understands customer needs.
