Smb Global Senior Marketing Executive

Job Description

Primary Objectives

Partners with Global SMB Leadership team and M strategic action plans to orchestrate multi-channel marketing programs that drive marketing-sourced leads for further nurturing through Marketing, aligned with NielsenIQ’s business goals on SMB as the growth engine for NIQ.

Geographic Coverage

NA, LATAM, APAC, WEU, NA, EEEMA

Reporting Line

The position reports to SMB Marketing Lead and is part of the Global FMCG Audiences & Solutions team.

Key Responsibilities

This individual contributor will be an experienced marketing manager who has worked in a global and local matrix organisation and can work in an agile marketing structure to execute marketing strategies to reach and engage small and medium business to drive awareness and demand generation for NIQ SMB solutions.

Key responsibilities of the role include developing marketing campaign tactics and action plans through multiple channels to drive marketing qualified and sales accepted in partnership with commercial and regional marketing teams.

• Leads segment identification and persona targeting based on product marketing and commercial teams’ inputs.
• Support in-market growth through long-term multi-channel campaigns to activate demand and drive marketing-sourced leads from the middle of the funnel to the sales pipeline to create relevant awareness, interest, consideration, and drive marketing-sourced leads in collaboration with regional marketing teams.
• Considers reusability in creating and deriving NielsenIQ regional narrative, products and services related marketing content, based on or in context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intend.
• Partner with global COE team to identify content that can be repurposed across SMB markets.
• Works closely with product marketing to ensure GTM are aligned with the regional M&C and commercial goals and strategies across target markets – specifically to ensure the launch of Discover Go across small and medium segments.
• Be in regular exchange with functional peers across geographies and Centres of Excellence to share experience, learnings and further development and expansion of own skill set.
• Drives clear accountability of campaigns with regional marketing leads and wider business stakeholders
• Collaborate and work alongside other departments, i.e. Center of Excellence (Product Marketing, PR/Communications, Marketing Analytics and SMB) and corporate teams (content, brand, events, digital etc.) contributing to processes and strategies.
• Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows
• Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches.

Qualifications

• Bachelor’s degree in marketing, communications, or business
• At least 5 years of marketing, communications or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role.
• Experience in digital marketing and social media (SEO experience is an advantage), related role focussed on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage)
• Experience with ERP/CRM and marketing automation platforms e.g. Microsoft Dynamics, Salesforce, Pardot, Salesforce Marketing Cloud as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, Excel
• Experience in analysing campaign effectiveness at each level of the funnel.

Skills

• Confident, critical, and creative thinking mapped with a ambitious attitude to focus on modern marketing methods
• Self-driven and initiative, trying new techniques or testing existing ones.
• Ability to adapt based on data, keeping a pulse on metrics.
• Cosmopolitan international responsibility and cross-cultural sensitivity
• Strong communication skills, oral and writing - promotional texts, business writing for emails, social media and content marketing. This role requires interacting with Sales/Commercial teams, Marketing and Communications on a regular basis. It is important that the individual not only communicates campaign logistics, but also about the performance and reinforces that campaigns are based on what will truly resonate with the intended audience.
• Accustomed to being a marketer that works closely with the business as a strategic partner in driving business growth and contribute to the bottom line.
• Fluent in English (written and spoken), additional European languages would be an advantage.
• Hard skills - Tech-savvy, MS Dynamics, Wordpress, Parsly and marketing CRM/software tools

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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