Sales Officer

JOB DESCRIPTION Job Title: Sales Executive Traditional Trade/General Trade Base Location: Amritsar (Urban) Areas to be covered: Amritsar, Batala Reporting Manager: Area Sales Head Business Size: INR 22 CR Annually Key Job Responsibilities Sales Focus Ensure achievement of monthly, quarterly and annual agreed sales targets within laid down business terms for all brands. Sales target setting and monitoring for Distributors,SAs at a beat level. Monitor Actual Sales and mid-course corrections and inputs to reduce variance against Identify potential towns & appoint distributors in line with business strategy. Plan & allocate SA basis market potential. Formulate & execute the secondary sales plan - Area wise, distributor wise, Brand wise, SKU Ensuring quality of market coverage through effective use of SA and distribution network. Develop and ensure implementation of Distribution plan across distributor territories. Ensure category availability, visibility & freshness (Stock rotation). Ensure that the SA s are servicing the market for breakages & stock destruction. expectations. Sales projection for distribution business. Area & Business Planning wise. Distribution Management Reporting Daily activity report. SA Productivity reports on area performance. Retail Audit & Retail Universe update. Expense Statement. Graduation in any stream is mandatory. Candidates with MBA/PGDM will be preferred. Experience of more than 2 years in FMCG Sales in TT. Education & Experience Knowledge and Skills Person should be a self-starter and motivated to drive sales in the territory. Knowledge of brands, prices, margins and activities of both own products and competition. Knowledge of Ms Excel and Ms PowerPoint. Willing to travel in urban and rural areas.