Address- Qualification: Masters Degree in mass communication/journalism preferred Experience: 3 to 7 years of relevant experience Position Overview: Rupeek Fintech Pvt Ltd is seeking a PR & Integrated Communications
- Manager to lead the development and execution of strategic PR initiatives. In this role, you will play a pivotal part in enhancing brand perception, increasing brand recall, and achieving impactful outcomes. We are looking for a dynamic individual with a proven track record in PR, a creative mindset, and the ability to thrive in a fast-paced environment.
Key Responsibilities: - Develop and implement comprehensive B2B and B2C PR strategies to deliver outstanding results
- Execute PR initiatives aligned with Rupeek's key communication pillars.
- Take full ownership of end-to-end PR operations and manage key projects.
- Elevate brand perception and drive increased brand recall.
- Create, edit, and manage written communication materials, including press releases, holding statements, articles, pitch notes, Q&As, and more. Plan and coordinate speaking engagements, conferences, seminars, and industry events.
- Respond promptly to media requests, providing research, quotes, photos, interviews, and other materials as needed.
- Work closely with Brand Marketing team to build robust internal and external communication - Monitor, report on, and analyze the effectiveness of campaigns and investments against predefined objectives and key performance indicators. Manage multiple projects concurrently, even under pressure.
- Apply a digital-first approach to integrated communications. Demonstrate strong ideation skills to develop high-impact stories and campaigns. Execute PR campaigns across various media, social platforms, and engagement channels. Identify strategies for impeccable execution of shared-earned-owned (SEO) media.
- Key Personal Attributes: - A quick thinker with strong articulation skills. A team player who can provide independent thought and candid opinions to influence strategic decisions. A network builder who can engage effectively with media personnel and industry stakeholders. Adaptability to navigate and thrive in ambiguous situations.
- Collaborative and results-driven with excellent project management skills. - An inquisitive and analytical mind with a creative problem-solving perspective.
- Qualifications and Key Success Factors: - 3-7 years of proven PR experience, ideally in the FinTech, Consumer Tech, or BFSI sectors. - Exceptional written and verbal communication skills.
- Detail-oriented with a knack for creating high-quality written materials. Strong prioritization and time management abilities to manage competing demands. A sense of urgency, excellent execution skills, and proficient project management.
- Exceptional interpersonal skills to foster collaboration with internal and external stakeholders.
- Experience in managing national campaigns with a regional market focus. A demonstrated ability to prioritize and deliver measurable, impactful results.
Join Rupeek Fintech Pvt Ltd as the PR & Integrated Communications Manager and be a driving force behind our strategic PR initiatives, brand enhancement, and impactful outcomes. If you have a passion for innovation, creativity, and a commitment to delivering results, we invite you to apply for this exciting role
