AddressBrand Manager - Guiltfree Industries Ltd - Personal Care Division (RPSG Group)
About RP-Sanjiv Goenka Group :
The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.
The flagship companies include :
CESC Limited : A Fully Integrated Private Power Utility
Spencer's Retail : India's second largest food based retailer
Firstsource Solutions : India's Top 3 pure play BPO player
Saregama India : the biggest collection of Indian music
Phillips Carbon Black : India's 2nd largest carbon black manufacturer
Harrisons Malyalam : One of the largest plantation businesses in India
- Along with Spencer's Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited
- With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space.
Background - FMCG Business:
RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda ( Dr Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.
Position Summary:
The role will be the brand champion for a portfolio of Personal Care products and be responsible for developing and executing strategic marketing plans to drive brand awareness, market share, and profitability.
Responsibilities:
- Conduct in-depth market research and analysis to understand consumer trends, competitor strategies, and category dynamics
- Develop a deep understanding of the assigned brand(s) and its target audience
- Develop and implement comprehensive brand marketing plans that encompass the entire marketing mix (product, price, place, promotion)
- Manage the brand budget and ensure all marketing activities are executed within budget
- Create compelling brand storytelling and messaging across all channels (digital, social media)
- Oversee the development of New Product Launches and brand extensions.
Education & Skill Sets Required:
- MBA in Marketing
- 3 -8 years of experience in FMCG brand management, specifically within the Personal Care category
- Strong & hands on experience of New Product Development
- Strong understanding of brand marketing principles and best practices
- Proven track record of developing and executing successful marketing campaigns
- Excellent analytical and problem-solving skills
- Excellent communication, presentation, and interpersonal skills
- Ability to manage multiple priorities and work effectively under pressure
- Strong attention to detail and a commitment to quality
- Passion for consumer goods and the Personal Care industry.
