AddressDesignation: Brand Manager
We are seeking a creative and detail-oriented Brand Manager to join our Marketing team. The ideal candidate will be responsible for both mainline and digital marketing activities, manage companies public relation efforts, create marketing strategy to meet organizational goals, Implement marketing campaigns from ideation to execution, manage the marketing budget, coordinate marketing efforts with cross-functional teams, analyze marketing data and metrics to refine marketing strategies and stay updated with the latest marketing trends.
The individual is supposed to work with a set of Agency Team deployed by DeepRanjani to implement the Marketing Strategies.
Responsibilities:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels ( with agency teams)
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Qualifications:
- Graduate or Post Graduate with BBA or MBA
- 2-3 Years of proven work experience as a Brand Manager or Client Service Manager
- Good Communication and Presentation Skills
- Strong Analytical Skills
- Ability to drive both mainline & digital marketing activities
- Ability to do inter-department coordination for marketing-related inputs.
- Proficiency in PowerPoint, Canva, or any other presentation tool.
- Ability to do MIS Reporting
- Ability to manage Sales Funnel through CRM ( Zoho, Lead Square) activities
- Proficiency in tools like SEMRUSH, BuzzSumo, Ahrefs, and GA4.
- Understanding of Communication Strategy, Channel Management, Media Management & Online Reputation Management
Join our team as a Brand Manager and help our company grow.
Salary: Rs. 25,000 + incentive on performance 5-7K
Email Updated Resume to hr@deepranjani.com
www.deepranjani.com
About the Company:
DeepRanjani Foundation is an Institution where individuals with Special Needs and Neuro-Developmental Disabilities start a new journey in their lives, with a unique concept of 'Supported Employment' which gives them an opportunity to start earning through various services and production units that are offered.
DeepRanjani Foundation is a Section 8 Company Under Company’s Act 2013 Govt. of India focusing towards urban and rural outreach of West Bengal and beyond, directly impacting the lives of individuals with intellectual special needs & their families.
We focus primarily on Vocational & Skill Building Training along with Supported Employment Generation for Individuals with Special Needs & Neurodevelopment Disabilities such as Autism Spectrum Disorder, Cerebral Palsy, Down's Syndrome, ADHD, Intellectual and Learning Disabilities. We are proud to be one of the leading Institutions in Eastern India to offer Supported Employment after completion of Vocational Skill Building Programs, thus Empowering such Individuals to Enhance their Earning Capabilities.
Along with Vocational & Skill Building Programs, we offer our beneficiaries necessary Therapeutic Management for their challenges related to disability. We aim to empower families to enable them to deal with the Challenges of Special Needs and offer their children a safe, hygienic, and meaningful life.
Job Types: Full-time, Permanent
Location: 25 Dr. Ashutosh Shastri Road, Kolkata-700010.
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Paid sick time
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Experience:
- total work: 2-3 years (Preferred)
Application Deadline: 15/03/2024
Job Types: Full-time, Permanent
Salary: From ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Paid sick time
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Education:
- Master's (Preferred)
Experience:
- Marketing: 3 years (Required)
Work Location: In person
Application Deadline: 15/03/2024
Expected Start Date: 01/04/2024
