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Form of workAbout us
Inkle is an all-in-one SaaS stack for founders to access affordable, quality, US-licensed Certified Public Accountant services. We're on a mission to make accounting, tax and compliance easy, scalable, affordable and on-demand for global companies - using software. We are a team of passionate and creative individuals who believe in the power of technology to simplify complex processes. We foster a dynamic, fast-paced and collaborative environment where everyone has a voice and the opportunity to make an impact. We are committed to diversity, inclusion and work-life balance.
About the Role:
We are looking for a dynamic and results-driven Product Marketing Associate to join our B2B SaaS marketing team. This role is pivotal in shaping our product's presence in the market, crafting compelling messages, and executing marketing strategies to drive customer engagement and sales.
Key Responsibilities:
1.Product Messaging and Positioning:
- Develop and refine product messaging and positioning that resonates with our target B2B audience.
- Ensure consistency in product messaging across all marketing channels and materials.
- Work closely with the product team to understand product features and translate technical details into benefits for users.
2.Market Research and Analysis:
- Conduct market research to understand industry trends, competitive landscape, and customer needs.
- Analyze customer feedback and usage data to identify opportunities for product improvements and new feature development.
3.Sales Enablement:
- Create and maintain a suite of sales enablement materials, including pitch decks, fact sheets, case studies, and FAQs.
- Train and support the sales team with the necessary product knowledge to enhance sales effectiveness.
4.Content Creation and Marketing Campaigns:
- Develop engaging content such as blog posts, whitepapers, e-books, and webinars that articulate the value of our product.
- Plan and execute targeted marketing campaigns to generate leads and support the customer journey from awareness to purchase.
5.Product Launches and Promotions:
- Coordinate product launches, including planning, messaging, and cross-functional collaboration.
- Develop and execute promotional strategies for new features and product enhancements.
6.Performance Tracking and Optimization:
- Monitor and report on the effectiveness of marketing initiatives and campaigns.
- Use insights to optimize future marketing strategies and improve product positioning.
Skills and Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in Product Marketing, particularly in a B2B SaaS environment.
- Strong understanding of the SaaS business model and the software industry.
- Excellent written and verbal communication skills.
- Ability to create compelling narratives around technology products.
- Experience with marketing analytics and performance measurement tools.
- Highly organized with strong project management skills.
- Ability to work collaboratively in a team environment and with cross-functional teams
Benefits:
At Inkle, we believe in investing in our employees and offer a comprehensive benefits package to support their physical, financial, and emotional well-being. Our benefits include:
- Health insurance/Medical coverage
- Highly competitive salaries and ESOP scheme
- Relocation support and reimbursements
- Paid time off/Vacation time and holidays
- Professional growth and development opportunities
