AddressPerformance digital Marketing -Ecommerce.
- Digital Marketing Analyst will own all performance marketing on retailers websites (ie: programmatic search, paid search media on retailer's platforms), such as Amazon, Instacart, Loblaw (PCX), Criteo (WM, Metro, Costco, Uber Eats), and Citrus Ads (SOF).
- This role will set up campaigns, execute the campaigns, provide post analysis by period, and retrospectives on what is working and what is not working.
- This role will be critical for guiding the team on how they should focus their A&M $ for the upcoming period, quarter and full year to unlock incremental growth.
- This requires paid search expertise on site, and a strong understanding of how to best optimize search, how to set up bidding campaigns, digital strategies, campaign planning.
- This position will also be required to provide feedback to external retailers on how they can improve their search portal and to the global pepsiCo team on tools they are bringing forward.
- This position is a fundamental team member for the Canadian eCommerce business and is required to LEAD discussions on how we can drive further growth from the A&M $ we have to spend
