Address Posted
08-Jan-2024
Job type
Full time
Country
India
Location
Gurgaon
Lead recruiter
Neha Malik
Function
Marketing
Reporting Line
Advocacy Lead
On-site/Remote
Hybrid
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Temporary/Seasonal/Contract
YOUR OPPORTUNITY
Your Opportunity
As a Patron Brand Ambassador (India), the appointed entity will be the leading expert on the Patrón portfolio. She/he will embody and represent the brand image and values externally and internally.
The Brand Ambassador will be the visible face of the brand across local markets and collaborate closely with the Brand, Customer Marketing and Advocacy teams to increase the awareness of our brand with key influencers in the trade.
The BA needs to embody in-depth knowledge of the Tequila, Mezcal and white Spirits Category, the Brand and the Patrón heritage along with her/his ability to communicate and influence consumers which will be a critical metric for performance evaluation.
About You
We are looking for Primos who want be part of our Family and want to develop their career in a dynamic team. You need to be results oriented looking to develop the business as a founder.
RESPONSIBILITIES
With our Consumer at the heart, your key focus will be to:
As the visible face of the brand in, BA will represent the brand at key trade events across India Regions
Lead Patrón advocacy across India including mentoring and education, drive execution with consistency, and develop programming to drive liquid to lips at scale for both trade and consumers as well as internal.
The BA will develop relationships with key stakeholders in the ON-TRADE channel (i.e. Bartenders and Bar Owners) and OFF TRADE (distributors, retailers, sales) and influence the positioning of Patrón across our core cities. As well as influential industry adjacent persons.
The designatory will act as the in-house expert and will support the Advocacy/Customer/Brand Marketing and Category teams on channel strategy and category plans.
She/he will develop and drive Brand and Category training programs for local Trade and Brand Ambassadors.
Participating Actively in Event Marketing
The BRAND AMBASSADOR is expected to participate in all events that the brand will hold and organise throughout the year. The ambassador will be the face of the brand and hence participate in all the brand events and will represent the brand in consumer and trade events.
Trade events: Consumer Trainings: The format will be provided by the advocacy & marketing team and the trainings will be organised by the regional advocacy or trade marketing team & to be conducted by the Brand Ambassador with the help of the local Trade Ambassador.
Consumer Trainings: The format will be provided by the advocacy & marketing team and the trainings will be organised by the regional trade marketing team, sales team, or advocacy team & to be conducted by the Brand Ambassador with the help of the local Trade Ambassador.
Patrón large format events and ATL Digital Campaigns: Need participation of the Brand Ambassador in Brand owned properties, details & Calendar will be provided by the advocacy & marketing team.
Media Profiling and Promoting the Brand via Social Media Handles: The respective BRAND AMBASSADOR is expected to positively represent the brand at all his/her social media handles and channels. The content would be provided by the brand “Bombay Sapphire” itself and be available for all PR interactions.
Providing Feedback and Insights on New Products and Launches: The BRAND AMBASSADOR needs to exude creativity, innovation and understanding of the category in context to local consumer behaviours so that she/he can add valuable inputs to product innovation, limited edition rollouts and new product launches (if any).
Miscellaneous requirements: Knowledge and working practice of bars is essential – as is the commitment to work flexible, late hours as work requires. This role is varied, and the appointed BA will require to travel extensively to stay connected with all stakeholders.
SKILLS & EXPERIENCE
The Skills & Experience needed to create your legacy
Must be able to communicate well
Excellent presentation skills
Socially Engaging
Strong organizational and time management skills
Independent, self-motivated, and confident
Personal Qualities
Loves to deal with different kind of people. Able to create lasting relationship
Insightful. Easy to see consumer or trade trends
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
PERKS OF WORKING WITH US
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Health & Wellbeing
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
BE
Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE
Family
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE A
Founder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
LIFE INSIDE BACARDI
Career Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
