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Form of workThe Business Analytics Analyst is a developing professional role in Retail ECM Analytics team. This role is to lead Retail Bank deepening efforts through marketing outreach programs to grow Retail Bank deposits with relevant product offers using best-in-class tools and advanced modelling and segmentation using R, Python in big-data environment.
Responsibilities:
Leads analytics to deepen customer engagement for Retail Bank business through cross-sell and upsell relevant products.
Design and implementation of DOEs for in-depth understanding of customer sensitivities to new offer and outreach channels. Drive the philosophy of right product at right time for our customers.
Provides actionable overall market and customer insights to address key strategic questions for Retail Bank products and understands the campaign management domain | KPIs | ROI | Channels.
Identify potential market and market trends to enable agility and drive strategic changes in "how we engage" with our customers.
Responsible for analyzing the performance of campaign, ad-hoc analytic requests, and providing recommendations for increasing campaign profitability.
Analyzes external and internal customer data using Hive, Python, Excel etc. to identify areas of opportunity across Retail bank customer lifecycle.
Evaluates customers’ online/offline behavior and provide insights and recommendations for further enhancements to the targeting strategy
Analyzes A/B and Multi-variate tests, communicate results and provide recommendations to improve campaign efficiency and drive budget optimization.
Responsible for performance forecasting of campaigns/products for the short-term and long term cohorts, backed up by data and business justifications.
Work closely with Marketing, Pricing and Decision Management teams to drive revenue and growth for Retail Bank products and influence decision based on data behavior.
Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
Qualifications:
Bachelor’s degree in a quantitative discipline or graduate degree
0-2 years of work experience in marketing research, statistical or data analysis (or academic equivalent).
Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members
Adept at managing and manipulating data using Python, Hive/SQL.
Education:
Bachelors/University degree or equivalent experience
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Job Family Group:
Decision Management-
Job Family:
Business Analysis-
Time Type:
Full time-
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