AddressDirector of Brand Experience
Work exposure, expertise and experience with digital/online brands (or) in an agency managing digital brands is mandatory.
Medvarsity is on the lookout for a dynamic and visionary Director - Brand Experience to helm our Brand Management team. This pivotal role is designed for a brand virtuoso with a knack for crafting and executing innovative brand strategies, with a special emphasis on the digital and online landscape. You'll not only steer our brand's direction but also lead our creative and design endeavours, ensuring our content resonates and engages.
What You'll Do:
- Lead with Vision: Chart the course for our brand's marketing strategy, including annual planning and meticulous execution tracking.
- Foster Creativity: Guide our creative journey across all channels, collaborating with marketing maestros, design wizards, and our agency allies.
- Content Mastery: Oversee a diverse content portfolio, from our digital platforms to performance marketing and beyond, crafting compelling narratives alongside content experts and agencies.
- Innovate and Ideate: Play a key role in brainstorming sessions, bringing creative and content insights to life based on business strategies.
- Elevate Employer Branding: Partner with HR to cast Medvarsity as the dream workplace, driving our brand's internal and external narrative.
- Social Media Leadership: Command our social media strategy, fostering community engagement and driving meaningful interactions.
- Measure and Optimize: Set and relentlessly pursue KPIs for brand activities, ensuring they're not just met, but exceeded.
What You'll Bring:
- A Proven Track Record: 8-15 years of brand marketing brilliance, with indispensable experience in digital or online realms.
- Brand Wisdom: A thorough command of brand management fundamentals and innovative practices.
- Creative and Content Fluency: A storied history in leading creative and content creation, with an eye for design and storytelling that captivates.
- Leadership Excellence: A background in guiding creative teams and managing agency relationships to victory.
- Analytical Agility: An adeptness at setting KPIs, diving into data, and leveraging insights for strategic decisions.
- Communicative Clarity: Exceptional ability to articulate ideas and strategies, making complex concepts accessible and engaging.
Why Join Us?
Be at the forefront of Asia`s largest healthcare ed-tech company - Medvarsity's brand evolution in the digital age. This is your chance to make a tangible impact, shaping our brand's legacy and driving growth. Ready to lead? Apply now and join us on a thrilling journey to redefine healthcare education.
