AddressJob ID: 231799
Date posted: 25/03/2024
Your responsibilitiesTo lead and coach the Marketing Communication Team to deliver creative marketing communication strategy and solutions that deliver business results aligned with brand identity and positioning.
- Act as a member of the Marketing Management team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
- Responsible for leading the Marketing Communications Team and driving the totality of the Marketing Communications content to attract and activate customers and consumers, across all channels
- Responsible for Marketing Communication strategy, planning, creating, and coordinating the brand and commercial communication content part of the Business Plan
- Lead the integrated process for marketing communication development by proactively working with Communications team and Digital team, to secure one voice in the market, and maximize the business and consumer impact
- Responsible for briefing market content needs to hub (talking partner)
- Responsible for managing country communication agency relationships to meet country Marketing needs and improve impact of Marketing
- Responsible for understanding the performance of content and relevant metrics in cooperation with Insights
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
- Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
- Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
Together as a Team
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
We are an equal opportunity employer:
At IKEA, we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business need.
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
