Manager Digital Analytics

Manager Digital Analytics - Digital Experience NPS
Area: eCom
Department: Digital Analytics
Direct Reporting Line: Senior Manager Digital Analytics
Subsidiary/country: India
Location: Gurgaon
GSMS Grade: M4
Number of Personnel Managed: 0
General Purpose
As a Manager Digital Analytics (Digital Experience NPS) at adidas you deliver cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on different data sources (which are not limited to NPS only), you generate insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive sales. You are part of a team that informs the adidas digital strategy and provides the factual basis for future consumer experiences and site development.
Key Responsibilities
Analytics
In this role, you will have the unique opportunity to dive deep into the Consumer Journey and Experiences across touchpoints to gather insights on the impact of our consumer facing activities on consumer engagement, loyalty, and sales. Tasks may include:

• Deliver simple and advanced analytics services by mining and analyzing data and generating fact- based insights, with a focus (but not exclusively) on Experience NPS and related data sources.
• Provide analytics services to stakeholders within Digital using various tools and data sources.
• Aligning with key business stakeholders to ensure and enable completion of projects.
• Translating business requirements into analytical needs and vice versa.
• Provide actionable insights out of unstructured data (Text analytics) which could be including sentiment analysis or other methodologies when appropriate

Consulting

• Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable, and easy to digest insights presentations.
• Collaborate with stakeholders, supporting them in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities
• Monitor the use of delivered insights and support the measurement and analysis of impact/benefit of those insights on business.
• Build and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights.
• Help establish a fact-based culture in the organization by continuously improving data driven decision processes.

Innovation

• Explore newly available datasets to serve consumer insights use cases as we continue our data democratization journey as an organization.
• Be an active member in a wide range of projects and topics such as insights extraction, analytics implementation, consumer journey and experience analytics, qualitative data, etc.
• Monitor and evaluate the implementation of the analytics toolset, ensuring the consistency of data quality and adoption of self-service tools.

• Co-create the next generation of self-service tools for our stakeholders on our state-of-the-art platform.
  
  • Identify creative ways of automating and increasing efficiencies in recurring reporting needs across the team.
  Key Relationships
  
  • EU and Global Digital Analytics Team
  • Digital Product Teams
  • Digital Strategy, Ecosystem and Experience Design Teams
  • Market Analytics Teams
  • Business Units
  Knowledge, Skills, and Abilities
  Soft-Skills
  
  • A love for sports and a passion for the brand
  • A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer experience/satisfaction
  • Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels mostly by remotely
  • Excellent presentation skills and storytelling
  • Collaboration skills, critical thinker, logical and pragmatic team player
  Hard-Skills
  
  • Advanced experience with quantitative and qualitative analytics tools and methodologies (NPS, VoC, consumer feedback, web, eCommerce, social, mobile, sentiment, CRM, etc.).
  • Text/social media analytics experience is a plus
  • Advanced skills and previous experience in working with SQL is a must
  • Experience with visualization techniques and data analysis tool(s) is a plus e.g. Tableau, Power BI, Microstrategy Dossier
  • Basic Experience with ETL tools and automation techniques is a plus: e.g. Alteryx
  • Basic Experience with web experience and marketing analytics tools is a plus: e.g. adobe Analytics, GA
  • Solid project management skills, including the ability to work on several projects simultaneously
  • Proficient in MS Office - expert with MS Excel
  • Fluent in English both verbally and written
  
  
  • University degree in the field of Analytics, Marketing, Business or equivalent
    
    • 4+ years of experience in Analytics
    • Experience with digital marketing in a brand environment
    • Experience in eCommerce environment