Assistant Manager Digital Analytics

Assistant Manager Digital Analytics - EU Digital Analytics
Area: eCom
Department: Digital Analytics
Direct Reporting Line: Manager Digital Analytics
Indirect/secondary reporting line: N/A
Subsidiary/country: India
Location: Gurgaon
GSMS Grade: P1
Number of Personnel Managed: 0
General Purpose
As an Assistant Manager in the EU Digital Analytics team at adidas, you will be part of a highly engaged, multinational agile team, in charge of creating insights around marketing channel performance, reporting to the Manager Digital Analytics who is located in Amsterdam, the Netherlands.
With the fast-changing analytics landscape, this position is key for ensuring that the Market Europe is at the forefront of analytics innovation. The analytics team is at the center of complex questions and business insights that need to be answered. As an Assistant Manager Digital Analytics, you are part of the team that analyses paid media performance to inform decision making by the eCommerce management team in collaboration with Media Activation and agency stakeholders. Using data from the adidas paid media ecosystem, you contribute to the generation of insights that help adidas better understand existing opportunities and give guidance on how we can increase impact of our media investments to ultimately drive return on ad spend. This position will require a basic understanding of paid media concepts in driving, managing and enabling data driven business decisions with stakeholders.
You will be someone that is constantly curious, always asking the right questions whilst at the same time having a passion for data. But most importantly as a team we believe in collaboration and high-energy. No role in the team is more important than another. Finally, you are somebody who aims for consumer satisfaction & who is ready to experiment, test and measure day in day out. The main topics you will be involved in are marketing channel insights & optimization, cross-channel attribution, Revenue & media budget planning, Test & Learn, and other paid media insights.
Key Responsibilities
Scope: Contribution to a specific analytic deliverables or services
Analytics
In this role, you will have the unique opportunity to dive deep into the adidas paid media ecosystem in order to gather insights on media performance to help fuel marketing and sales strategies and be able to present results to the rest of the organization.
Create solutions and insights for ad hoc and recurring requests using analytics toolkit (SQL, python, PowerBI, Adobe Analytics, etc)
Support Finance & Analytics teams as part of the eCom planning workstream to ensure complete alignment among business processes related to sales and marketing budgets.
Interpret test results within different marketing channels to drive continuous optimization.
Translate business requirements into analytical needs and vice versa.
Consulting
Collaborate with Performance Marketing teams as well as agency stakeholders to identify opportunities within Paid Media for commercial campaigns as well as BAU activity.
Translate gathered insights into engaging, actionable and easy to digest insights presentations including visualization.
Build trust with stakeholders in your scope of responsibility to facilitate actionability of insights.
Help establish a fact-based culture in the organization by continuously improving data driven decision processes.
Reporting
Be part of further developing the reporting infrastructure for marketing channels across paid, non-paid and earned channels.
Develop self-service analytics solutions and ensure continuous improvement & relevance through stakeholder feedback.
Contribute to the development of best practice guidance for markets and other adidas stakeholders to maximize the use of analytics capabilities.
Innovation
Build an internal network to increase knowledge of the digital ecosystem, and Digital Analytics in particular.
Challenge your stakeholders and the rest of the analytics team to adopt the latest available tools & insights for optimal decision making.
Key Relationships:
Europe eCom Media Activation
Europe Media Agency
Europe Finance
Europe eCom Digital Activation
Europe eCom Consumer Experience
Global Digital Analytics
Other Europe eCom Teams
Requirements
Education & Professional Experience
University degree in the field of Business, Economics, Marketing, Analytics or equivalent
2+ years of experience in Digital Analytics
Experience with digital marketing in a brand environment
Experience in eCommerce environment
Soft-Skills
A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
Good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Good presentation skills and story-telling
Hard-Skills
Basic Experience with analytics tools and disciplines (web, eCom, social, mobile, paid media, SEO, SEM, CRM, etc.).
Basic Experience with ETL tools and automation techniques is a must: e.g. python, SQL
Basic Experience with web and marketing analytics tools is a must: e.g. adobe Analytics, GA
Basic Experience with visualization techniques and data analysis tool(s) e.g. PowerBI
Solid project management skills, including the ability to work on several projects simultaneously
Proficient in MS Office
Fluent English both verbally and written
Previous experience with tools such as sprinklr, Talkwalker, amplitude, appsflyer, SA360, DV360, Facebook Business Manager is a plus