Address- We are hiring for Content Marketing Manager for leading SaaS company based in Chennai,
Content Marketing Manager :
Responsibilities :
- Build and implement a robust Content Marketing strategy that aligns with our brand identity, business goals, and target audience
- Create, edit, and manage a diverse range of content, web content, blog posts, newsletters, LinkedIn posts, social media updates, ebooks, case studies, white papers, webinars, etc.
- Collaborate with cross-functional teams, including product, sales, customer success, and other marketing teams, to produce relevant and high-quality content that addresses our audience's needs and pain points
- Establish and maintain a content calendar to ensure a consistent and timely publication of content across all channels
- Monitor and analyze content performance using relevant KPIs and tools, adjusting strategies as needed to optimize engagement and customer acquisition
- Stay current on industry trends, best practices, and competitor strategies to continuously refine our Content Marketing approach
- Oversee content distribution across various channels, including social media, email marketing, and our company website.
Requirements :
- 3 to 4 years of Content Marketing experience and 2 years in SAAS industry
- Exceptional writing, editing, and storytelling skills, with a keen eye for detail and accuracy
- Proven track record of developing and executing successful Content Marketing campaigns that drive engagement, leads, and conversions
- Strong project management and organizational skills, with the ability to prioritize tasks and meet tight deadlines
- Proficient in using content management systems (CMS), SEO tools, and analytics platforms (e. g., Google Analytics)
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with various stakeholders
