To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories
Principal Accountabilities
· Design effective & efficient ways along with the agency partners to measure & track brand performance
· Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
· Work closely with the brand team & leverage insights to drive business growth
· Identify new & effective ways of testing concepts, products & communication
· Evaluate & pilot new tools & agencies esp. in the digital space
· Leverage internal monitoring tools to derive insights
· Triangulate multiple data sets to identify trends and early indicators of brand/product performance