AddressWe are seeking a dynamic and results-driven LinkedIn Marketing Executive to join our growing team. The ideal candidate will have previous experience in a SaaS company and a proven track record of B2B lead generation through LinkedIn. As the LinkedIn Marketing Executive, you will play a crucial role in developing and executing effective LinkedIn marketing strategies to drive brand awareness, engagement, and ultimately, generate high-quality leads for our sales team.
Responsibilities:
LinkedIn Strategy Development:
- Develop and implement a comprehensive LinkedIn marketing strategy aligned with company goals.
- Stay updated on industry trends and leverage new features and tools on the LinkedIn platform.
B2B Lead Generation:
- Utilize LinkedIn to identify and connect with key decision-makers in target industries.
- Create and manage targeted LinkedIn campaigns to generate B2B leads.
- Implement A/B testing and analyze campaign performance to optimize results.
Content Creation and Management:
- Develop engaging and industry-relevant content for LinkedIn posts and articles.
- Manage content calendar and ensure consistent and timely posting.
- Collaborate with the content team to create compelling assets for LinkedIn campaigns.
Networking and Relationship Building:
- Build and nurture relationships with key industry influencers and thought leaders on LinkedIn.
- Engage in relevant LinkedIn groups and forums to expand the company's online presence.
Analytics and Reporting:
- Monitor and analyze key metrics to assess the performance of LinkedIn campaigns.
- Provide regular reports to the management team, highlighting successes and areas for improvement.
