Digital Marketing Specialist (Engineering Background)

Job DescriptionDigital Marketing Specialist (Engineering Background)Job Function:  Social Media Marketing | SEO SEM | Marketing Collateral DevelopmentJob Type: Part Time or Full TimeTerritory:   Bhopal, Madhya PradeshIndustry:  ManufacturingLocation: On-Site or Hybrid | Govindpura Industrial Area, BhopalWe’re looking for a  Digital Marketing Specialist to join our dynamic team! This is a combination of work from the office and Home.About us!Shrao Engineering Works, established in the year 1982, is an ISO-certified manufacturer, supplier, and exporter of fabricated products and heat exchangers. With a well-laid facility in central India and vast industry experience of over 40 years, the company provides solutions to both National and International clients from its diverse portfolio of products in congruence with their demands.Shrao Engineering Works has been accredited with ISO 9001: 2015 and is certified for its compliance with defined standards. The company works on quality management rather than repetitive checking and correction, by a defined quality control mechanism.The Opportunity!This is a full-time or part-time position that provides a self-motivated and creative Digital Marketing professional with an opportunity to be instrumental in the growth of the manufacturing company. As a Social Media Content Creator, the individual will play a crucial role in developing our brand's voice and visual identity on social media. If you’re looking to take on new, challenging, and meaningful opportunities to redefine what is possible, look no further and contact us today!In this role you’ll:Experience in conducting SEO audits and utilizing web analytics toolsAbility to perform keyword research and implement link-building strategiesStrong knowledge of on-page and off-page SEO techniquesProficient in marketing techniques to drive website traffic and increase customer engagementExperience with online marketing tools and Google AnalyticsCreate high-quality manufacturing, cleantech, and power industry-specific content for our social media platforms, mainly LinkedIn and XDevelop social media campaigns and strategies that align with the brand's identity and target audienceCollaborate with the marketing team to brainstorm and execute creative ideas that will drive engagement and brand awareness by creating static posts, and interactive post/story.Creating content by adapting the sudden trends and content for performance marketing.Stay up-to-date with social media trends and algorithm changes to optimize content performance and reachRequirements and QualificationsBachelor’s degree, diploma or certification in engineering and marketing, communications, or a related fieldAt least 2 years of experience in marketing, preferably in the manufacturing industryProficient in analytical tools and design softwareStrong understanding of social media platforms, algorithms, and best practicesExcellent written and verbal communication skillsPhotoshop, Canva, and other content creation toolsEntrepreneurial, creative, analytic, assertive, articulate, competitive.Able to multitask, prioritize, and manage time efficiently.This posting is not intended to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the position's scope and function.Benefits·      ESI and PF Contribution.· Company-sponsored training and upskilling opportunities.·      Paid time off.·      Paid sick time off.·      Yearly bonus and performance bonus.