AddressLeader - Consumer Insights
- Executive Hiring is looking for a Leader - Consumer Insights for an FMCG, based at Kolkata.
- Post Grad in Marketing with 6-8 years of post-qualification exp in an FMCG organization (Agency exp. will not sail through) in Quant.& Qual research with having basic knowledge in statistics.
KRA's :
- Design effective & efficient ways along with the agency partners to measure & track brand performance.
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency.
- Work closely with the brand team & leverage insights to drive business growth.
- Identify new & effective ways of testing concepts, products & communication.
- Evaluate & pilot new tools & agencies esp. in the digital space.
- Leverage internal monitoring tools to derive insights.
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance.
Knowledge & Skills :
- Business Understanding
- Knowledge of market research methodology and tools
- Basic knowledge of statistics
- Knowledge of consumer understanding and behaviour
Skills:
- Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player.
- In case this of interest to you, please upload your resume mentioning CTC.
- Executive Hiring ( FMCG Talent Search Practice - Marketing )
