AddressDigital Marketing Lead
Responsibilities:
Social Media Strategy:
- Develop and execute comprehensive social media strategies to enhance brand visibility and engagement.
- Focus on platforms such as Facebook, Twitter, and LinkedIn to reach target audiences effectively.
Content Creation:
- Lead content creation efforts, ensuring high-quality and engaging content across various digital channels.
- Collaborate with cross-functional teams to develop content that aligns with the brand voice and resonates with the target audience.
Digital Campaigns:
- Plan and implement result-driven Digital Marketing campaigns.
- Utilize data analytics to track and optimize campaign performance, ensuring maximum ROI.
Industry Alignment:
- Stay abreast of industry trends and competitive landscapes to tailor marketing strategies accordingly.
- Build and maintain relationships with key industry influencers and partners.
Brand Positioning:
- Drive brand awareness and positioning through strategic digital initiatives.
- Work closely with design and branding teams to ensure a consistent and compelling brand image.
Team Leadership:
- Lead and mentor a team of Digital Marketing professionals, fostering a collaborative and creative work environment.
- Provide guidance on best practices and industry trends to ensure continuous skill development.
Qualifications:
- Minimum of 6 years of hands-on experience in Digital Marketing, with a focus on social media.
- Proven track record of successful social media campaigns and content creation.
- Experience must within a product company.
- Strong knowledge of Digital Marketing tools, analytics, and SEO best practices.
- Excellent communication and leadership skills.
- Experience in a new-age startup environment.
