AddressRole : Lead Consumer Insights for Retail Lending
Team - 2 People
Reporting Manager - Head of Marketing
Responsibility:
1) Prepare and create Consumer Insights brief in discussion with the Head of Marketing and work with the agency for execution.
2) Analyze the data arising out of research exercise and make brand, business recommendations covering npd, customer journeys, price sensitivity, loyalty, switches etc
3) Focus on making efficient use of insights for building long term and short term goto market plans.
4) Work with Marketing team on the Brand and Product Communication strategy
5) Identify consumer insight information needs in collaboration with Product Heads and proactively based on knowledge of market and products.
6) Participate in discussion with brand and product development team to understand new product brief
7) Manage wide range of qualitative and quantitative studies across products.
8) Proactively provide brand and consumer insight to support Marketing Team
