About HolidayIQ:
Holiday is India's first and largest online traveler community. It enables travelers to discover and plan holidays via millions of reviews and insights on places, hotels, sightseeing and transport. Among the first in the world to offer Video Reviews at scale.
POSITION: EMAIL CONTENT SPECIALIST
JOB DESCRIPTION:
- Create super engaging Email Content which cater to HolidayIQ’s various offerings.
- Work with UX & Content teams to create templates and Email Content.
- Stays abreast of and recommends email marketing best practices.
- Reporting of email campaign performance, charting out & execution of the improvement track of email metrics.
- Devise reactivation strategies & content for dormant users.
Must Haves:
- Bachelor’s from reputed university in any specialization.
- At least 3 years of proven experience in creating engaging Email Content.
- In Depth understanding of best email practices, subject line optimization & Email Content design.
- Knowledge of marketing metrics.
- Exceptional written communication & copywriting skills.
- Passionate about Travel.
- Self-Driven & Team Player.
Good to Have:
- Basic understanding of MS Excel.
- Basic understanding of HTML & CSS.
- Familiarity with email delivery tools (Mailchimp, etc.).
- Experience in setting up & driving email campaigns, tracking email metrics & user selection.
Location: Bangalore
CTC Band: 7-8 LPA
Experience: 3+ Years
Skills Required