AddressHead Digital Product Management Credit Cards - BANK
Given below the position details with a Leading Bank :
Role/ Job Title: Head Digital Product Management - Credit Cards
Leadership Role
Function/ Department: Digital Platform
Location - Mumbai
Job Purpose:
Part of a highly engaged and cross-functional talented team that champions Digital Product strategy and product road mapping for a suite of complex customer-facing digital experiences, delivered through a leading mobile banking application. Trend snapper, responsible for the end-to-end management of product offerings for potential & new-to-bank customers. Enhance engagement & experience of potential customers, to drive acquisition through the mobile banking application.
Roles & Responsibilities:
- Set strategic direction & provide support to design & deliver on initiatives to drive engagement of new users.
- Consistently analyze competitors and global industry leaders & fintech to develop a deep understanding of the latest innovations, digital disruptions, and new & upcoming trends.
- Responsible for end-to-end credit card customer journey features & digital experiences.
- Create and drive industry leading credit card experiences on the digital platforms.
- Assess trends and customer behavior using analytics to identify, analyze and implement new innovations.
- Build alignment across product teams, cross-functional partners, business teams and the leadership.
- Provide data, analysis and reporting to internal stakeholders on the impact of Digital Products.
- Lead conversion rate optimization on Digital Products & interventions to drive up app store ratings.
- Collaborate with design, content, and agency teams to conduct user research & ensure customer experience-driven design.
- Incorporate customer & business feedback into product roadmaps, effectively negotiating tradeoffs & conflicting priorities.
- Create industry benchmarking reports and thought leadership whitepapers.
- Relationship management with internal technology users and vendors.
- Accountable for performance and uptime of the solution as measured by department KPIs.
- Champion agile development to improve products and processes.
- Making sure buy-in from stakeholders in all major decisions and strategies and clear instructions and deliverables for the development.
Managerial & Leadership Responsibilities:
- Lead the squad with thought and process leadership pertaining to their domain or functional area.
Domain Expertise:
- Solid understanding of consumer/ banking/ fintech products & journeys
- Deep knowledge of industry trends to be able to create a high value product vision.
- Experience in competitor research & analysis and industry benchmarking
- Grasping & communication of the of voice of customers
Key Success Metrics: Lead squads/team(s), manage product(s) and its vision and roadmap, Ideate, Deliver & Effectively track all the deliverables.
