AddressRole & Responsibility :
- Understand the product, market and business metrics, and how paid acquisition fits into the overall growth model. Become a product evangelist first.
- Be responsible for performance marketing across digital channels such as google, Facebook, Instagram, YouTube, e-commerce marketplaces, programmatic and affiliates.
- Define and execute campaigns with external agencies on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget.
- Work on four streams viz website, social media marketing, e-commerce marketing and SEO/SEM
More Details ( what a day-to-day looks like):
- Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable.
- Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs.
- Analyze data, trends, performance and leverage your understanding of Google, FB, and Programmatic advertising solutions to create holistic marketing strategies.
- Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns.
- Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance.
- Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis.
You should apply if :
- You have 8+ years of work experience in performance marketing for Consumer Products.
- You seek high ownership, independent environments, and feedback-oriented cultures.
- You have business acumen to appreciate and understand levers for business growth and profitability.
- You have sound experience with planning, conceptualizing, and implementing omni- platform Digital Marketing campaigns, spanning web, SEO/SEM, email, social media, and e-commerce marketplaces.
- You are good at developing and managing the content strategy in line with our brand narrative.
- Should have prior experience of setting up/working with an E-shop/e-commerce marketplace.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or digital advertising campaigns.
