Address- A leading Constructions Materials company is looking for Head Brand management and Media . The role is based in Delhi. The role will drive the following agenda:
- The incumbent will play a key role in shaping and enhancing the brand image and executing the digital media initiatives.
- He/ she will be responsible for leading the development and execution of corporate brand strategy, managing content platforms, overseeing the Lead Management System (LMS), driving e-commerce initiatives, and ensuring a compelling retail design.
- Will be responsible to bring a strategic mindset, creativity, and a proven track record in building and enhancing brand presence in the digital space.
Accountabilities :
Brand Positioning & Governance :
- Develop and maintain a clear and compelling brand positioning strategy that aligns with business objectives.
- Ensure consistency in brand messaging and visual identity across all communication channels and touchpoints.
- Implement and oversee brand governance guidelines to safeguard the integrity of the brand.
Communication Design & Content Management :
- Lead the development and execution of a robust content strategy for corporate brand that engages and resonates with the target audience.
- Responsible for SEO strategy for corporate brand.
- Collaborate with category heads to create compelling and consistent content across various platforms.
PR & Social :
- Develop and execute public relations strategies to enhance reputation and visibility.
- Manage relationships with media outlets, journalists, and influencers.
Media & Sponsorships :
- Plan and execute comprehensive media strategies across various channels, including TV, print, digital and others
- Identify and evaluate sponsorship opportunities that align with marketing objectives.
Retail & Merchandise Design :
- Develop merchandising strategies to enhance brand visibility at retail locations and events.
- Oversee the development and implementation of retail design concepts that align with the brand image and enhance the customer experience.
- Own & grow retail strategy & design for impact across formats and categories.
Measures :
- Brand Governance, Brand awareness and equity measures
- SEO & Online Reputation Metrics (positive reviews, sentiment analysis)
- Effectiveness of retail initiatives (ROI, brand consistency)
- Marketing ROI
Competencies :
Functional Competencies :
1) Brand Strategy & Architecture :
- Ability to Assess and understand competitors to inform brand strategy. Develop and manage the overall structure and hierarchy of the brand.
2) Content Development & management :
- Develop and implement a content strategy that aligns with brand objectives and resonates with the target audience. Proficiency in creating content for various platforms, including digital, social media, and traditional channels.
3) Digital Marketing :
- Proficiency in various digital marketing channels, including social media, SEO, SEM, and email marketing. Experience in managing paid media campaigns to drive brand awareness and conversions.
4) ROI Analysis :
- Ability to evaluate the return on investment for communication initiatives. Manage budgets effectively and allocate resources efficiently.
5) Retail Design :
- Ensure that retail design concepts align seamlessly with the overall brand image. Prioritize customer experience in retail spaces to enhance brand perception and loyalty.
- More details of the role can be shared with interested candidates
