AddressAbout the Role:
GeeksforGeeks is currently looking for a highly skilled PPC Expert to join our team as a Revenue Scaling Specialist. The primary responsibility of this role is to strategically manage our pay- per- click (PPC) advertising campaigns across various platforms with the objective of scaling up ad revenue while maintaining an optimal Return on Ad Spend (ROAS). The ideal candidate will possess a deep understanding of PPC platforms, analytics, and digital marketing strategies to drive revenue growth efficiently.
Roles And Responsibilities:
- Develop and execute PPC strategies across multiple platforms (Google Ads, Bing Ads,
Facebook Ads, etc.) to increase revenue and achieve target ROAS.
- Conduct thorough keyword research, ad copy optimization, and audience targeting to maximize campaign performance.
- Continuously monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, to identify opportunities for improvement and optimization.
- Implement A/B testing methodologies to refine ad creatives, landing pages, and targeting parameters for optimal results.
- Collaborate with cross- functional teams, including marketing, design, and product teams, to align PPC campaigns with overall business objectives and marketing initiatives.
- Stay informed about industry trends, algorithm updates, and emerging technologies in digital advertising to incorporate best practices and innovative strategies into PPC campaigns.
- Generate regular reports and performance insights to communicate campaign results, trends, and recommendations to stakeholders.
- Proactively identify areas for process improvement and efficiency gains within the PPC management workflow.
Desired Skills :
- The candidate must have prior experience in the EdTech sector.
- 3- 4 years of experience managing PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
- In- depth knowledge of PPC campaign optimization techniques, including keyword research, ad targeting, bid management, and ad copywriting.
- Strong analytical skills with the ability to interpret data, draw insights, and make data- driven decisions to improve campaign performance.
- Proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and Microsoft Advertising.
- Proactive problem- solving skills and the ability to adapt to changing priorities in a fast- paced environment.
