AddressJob Title-: Marketing Manager
Job Description :
6-8 Year Experience
- Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
- Cultivates partnership with and active participation in demand generation strategy development (SMR).
- Reconciles marketing plan monthly with accruals, and forecast in conjunction with Director of Finance.
- Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
- Serves as the hotel(s) brand guardian/liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of the continent and brand promotions and campaigns.
- Partners with Revenue Management to develop and execute promotional strategy.
- Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns, and performance and verifies proper execution.
- Supports group lead generation efforts.
- Runs, reviews, analyzes, and clearly articulates to stakeholders key reports and adjusts strategy accordingly.
- Manages internal and external partners to verify deliverables are executed to support hotel strategy.
- Develop an annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third-party and local partner sites.
- Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency.
- Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
- Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
- Creates landing pages and Discovery Pages to enhance content, as applicable.
- Manages guest communications (e.g. confirmation, pre-arrival, etc.).
- Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
- Manages PR agency, if applicable, or internal PR messaging.
- Manages execution of PR events and promotions.
- Manages outlet marketing opportunities on third-party and local partner sites.
- Defines in-house F&B programming in partnership with the F&B Director and manages execution.
- Develops and implements social strategy.
- Manages paid social media budget and strategy.
- Assists in reviewing social media content calendars and collecting local area and property events.
- Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing, and distribution), etc.
- Understanding of hotel systems.
- Through grasp of industry inter-dependence as related to opportunities for alliance marketing.
- In-depth knowledge of how relationship marketing works.
- Personal contacts with the primary relationship marketing stakeholders.
- Demonstrated success in sales.
- Ability to analyze, interpret, and extract trends from data.
- Effective verbal and written communication skills.
- Fluent in English and Chinese reading and writing.
